Be heartfelt and intentional. Send messages or emails and make calls to customers and people who have supported your business over the years, even if they haven’t supported you in awhile. Go back to your original network and contact lists and reconnect with people you haven’t heard from in awhile. Take five minutes to make an honest and caring phone call to a customer or client who means a great deal to you and tell them that you appreciate the support they have given you over the years. The saying is true: “They may forget what you said, but they will never forget how you made them feel.”

The same rings true for new customers or targets you’d like to connect with. Take the time to send a handwritten note or make a phone call to invite someone to have a cup of coffee with you. These types of actions are highly regarded and appreciated—especially following the pandemic, when people were subjected to fully digital interactions.